Blockchain Engineer Pulls $553K 'Rug' on Game Coin Investors!

SEC v. Eric Zhu — U.S. Securities and Exchange Commission Litigation Release No. 26223, dated January 16, 2025.

The SEC charged Eric Zhu, a blockchain engineer, with defrauding investors in the "Game Coin" (GME) token. Zhu allegedly used his control over liquidity pool tokens to perform a "rug pull," misappropriating $553,000 worth of crypto assets and causing GME's price to drop 12%. He agreed to pay over $822,000 in disgorgement, interest, and penalties.

In Plain English

Imagine you and your friends create a special digital coin for a game. You promise everyone that the coins are safe and locked up, so no one can suddenly take them all away. But one person, who helped build the game's coin system, secretly kept some of the keys. They used these keys to grab a lot of the game coins and other digital money, making the value of everyone else's coins crash.

Disclaimer: all facts are drawn from the SEC's own filings; the claims described are allegations unless and until a court rules or the parties settle, and some cases end in dismissal.

How the Alleged Scheme Worked

  1. Game Coin Project Launch In June 2021, founders of Game Coin (GME), Individual 1 and Individual 2, launched a marketplace for digital trading cards and created the GME crypto token as its medium of exchange. They promoted GME on social media, promising investors a functional marketplace.
  2. Liquidity Pool Setup The GME token was offered and sold through a crypto trading platform called PancakeSwap, which uses "liquidity pools." The founders established a GME Liquidity Pool by depositing GME and Binance Coin (BNB) into it, creating the initial trading pair.
  3. Promises of Locked Liquidity Aware of the risk that liquidity providers could withdraw funds and crash the token's value (a "rug pull"), the founders assured investors in social media posts that "liquidity" was "locked."
  4. Hiring a Blockchain Engineer Eric Zhu, described as an experienced blockchain engineer, was hired to perform coding work for the offer and sale of GME to the public.
  5. Zhu Gains Control of LP Tokens As part of the GME token's mechanics, certain liquidity provider (LP) tokens accrued to a blockchain address under Zhu's exclusive control.
  6. The "Rug Pull" Contrary to the project's promises, Zhu allegedly kept these LP tokens unlocked. He then used them to withdraw a significant portion of the GME and BNB from the liquidity pool.
  7. Misappropriation and Price Crash By executing this rug pull, Zhu misappropriated crypto assets worth approximately $553,000 and caused the price of GME to decline by approximately 12%, harming investors.

The Enforcement Action

SEC charges Eric Zhu with perpetrating a fraudulent scheme to defraud investors in the "Game Coin" token (“GME”). As alleged, Zhu was an experienced blockchain engineer, who was hired to perform coding work for GME. The SEC alleges that GME was offered and sold to the public through a crypto asset trading platform that facilitates the creation and operation of so-called liquidity pools for trading crypto assets. According to the SEC’s complaint, a person who deposits a crypto asset token pair (i.e., liquidity) into a liquidity pool receives liquidity provider tokens (“LP tokens”). The SEC alleges that, absent safeguards, the holders of LP tokens can, without warning, withdraw liquidity from a liquidity pool, sell significant amounts of crypto assets into the pool and cause losses to investors. Such trading behavior is commonly known in the crypto asset industry as a “rug pull.” The SEC alleges that Game Coin and its founders represented to investors in publicly-available social media posts that “liquidity” was “locked,” which in the parlance of the crypto asset industry, conveyed that LP tokens were “locked” and could not be used by the issuers or other insiders to withdraw liquidity in rug pull-like fashion. Yet, according to the SEC’s complaint, as part of the mechanics of the offer and sale of GME, certain LP tokens accrued to a blockchain address under Zhu’s exclusive control. As alleged, Zhu kept these LP tokens unlocked and used them to engage in a rug pull. In so doing, Zhu misappropriated crypto assets worth approximately $553,000 and caused a decline in the price of GME of approximately 12%. The SEC’s complaint, filed in the U.S. District Court for the Middle District of Louisiana, charges Zhu with violating the anti-fraud provisions of Sections 17(a)(1) and (a)(3) of the Securities Act of 1933 and Section 10(b) of the Securities Exchange Act of 1934 and Rules 10b-5(a) and (c) thereunder. Without admitting or denying the allegations in the SEC's complaint, Zhu agreed to pay disgorgement and prejudgment interest of $672,992, and a civil penalty of $150,000. The settlement is subject to court approval. The SEC’s ongoing investigation is being conducted by Alex Charap of the Division of Enforcement’s Crypto Assets and Cyber Unit, and Sarah Belter-Pylant of the Miami Regional Office, with assistance from trial attorney Russell Koonin of the Miami Regional Office and analysts Sejal Bhakta and Nicholas Bohmann of the Division of Enforcement’s Crypto Assets and Cyber Unit. The investigation is being supervised by Jessica M. Weissman, Teresa J. Verges, and Glenn S. Gordon of the Miami Regional Office.

Named in this action: Eric Zhu.